A Four Pillar Approach to Success
My mission is to help small boutique hotels, motels, and bed and breakfasts (B&Bs) within Western Canada (British Columbia, Alberta, Yukon, Northwest Territories) achieve a better level of service, which leads to better results. I do this by analyzing and building upon four core areas of the hospitality business, and attain these goals through a Keeping It Simple (Stupid) approach.
The Four Pillars
Revenue Management:
The basic approach is discovering the right number in the high-season without leaving money on the table, and ensuring people stay in the hotel during the off-season without losing money. My general approach is a thorough analysis of previous hotel records, discussions with Front Desk agents and other key staff members, and doing extensive market research for that city/town, region, and similar regions in the area.
Rapport:
The hotel business comes down to people. The relationships between staff, management and the guests is crucial for any hotel to succeed. I strive to help build the relationships between the hotel and the guests through social media, newsletters, concierge services, and on-site promotions. Staff relations can be built through incentive programs, employee of the month initiatives, and other items. Simple breeds success.
Revamp:
The general approach is to work with what you’re given and try to improve from within. Sometimes, that isn’t always possible. I can help you re-design your website, find a new Central Reservation System or Property Management Solution, or help you find the best supplier for your hotel rooms and Front Office.
Research:
Modern Property Management Systems are built upon databases that are full of data, but most people only pull out the raw numbers that matter most to the bottom line (rooms, revenue, Average Rate, etc). There is other data hidden within these systems that can help discover who your top guests are, where people are coming from, and when do people book. I help navigate that mountain of data and make some sense out of it to help you succeed.
Are you ready to have better results within a matter of weeks? Let’s talk.
Having a hotel pickup report is an essential tool for beginning revenue managers and owner/operators of motels. I have prepared a free one for download. Check it out and let me know what you think:
Free Download | Pickup Report
I recently returned from attending the InnQuest Software’s User Conference that was held in Las Vegas at the beginning of the month. I went to represent one of my clients who uses InnQuest’s roomMaster 2000 as their property management system. It was the first time I have attended a conference like this. I had met [...]
by James McCullough
on May 15, 2012
in Operations, Revenue Management
I read with interest about a new hotel site that launched, SimpleHoney. The initial article was from TechCrunch, SimpleHoney to Find Hotels You Love because the co-founders have been involved with some other startups. While other hotel booking sites focus on price, SimpleHoney is going to focus on the user. I went through the sign-up [...]
by James McCullough
on May 14, 2012
in Operations
