Hotel Owner A looked across the street and saw their competitor opening up a restaurant, conference rooms, and started charging for WiFi access. Owner A thought that if his competitor is doing such things, they ought to start doing so as well. After expanding the hotel to include a larger restaurant, more meeting space, and charging for WiFi access, the restaurant sat empty, the meeting space went unused, and their main guests decided to switch hotels.
Hotel Owner B looked across the street to see their competitor opening up a restaurant, conference rooms and started charging for WiFi access. Owner B wondered why they would be doing such a thing, and thought about what they should be doing instead. With no space for a restaurant, Owner B brought in some local baked goods to offer at the Front Desk complimentary; no room for meeting space, so Owner B found some other spaces available in the city to develop a partnership; Instead of charging for WiFI, they increased their bandwidth speeds to appeal to their business guests. The results were increased guest satisfaction, stronger relationships in the community, and more guests using their hotel rooms.
Sometimes, the answers don't lie outside of the box. Instead, you have to look inside and see what is available there to improve upon. Find out who your guests really are, what they really want, find out the opportunities in your city for partnerships.
Growth through discovery.
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