About

My name is James McCullough, and I am here to help your motel or hotel operation grow.

My background is a long story, but here are some of the key highlights:

  • Bachelor of Fine Arts (which helps me see outside of the box, and make things happen with what I have been given)
  • 5 years experience working as a Front Desk agent, Supervisor, Night Auditor, Revenue Manager, and Rooms Division Manager for two hotels of 200 rooms.
  • Consultant with medium-sized hotels and boutique hotels, creating solutions through revenue management, building advertising campaigns, upgrading central reservation systems, and property management systems.

By the numbers, here are my achievements:

  • 10% increase in room revenue for both Quarter 2 and 3, 2009, RevPAR up 5% meeting and exceeding budget at two hotels – tourism in the region was down 10% during the same time.
  • 8% increase in room revenue for Q2+3 2011, 7% increase in ADR, 8% increase in RevPAR. Q4 on pace for 10% increases across the board.
  • 96% increase in online bookings during Q2-4 2011 over last year, ADR increased by 10% since changing CRS and implementing yield management strategies.

In addition to getting the number results, I have contacts through several companies, receptive tour operators, and have an understanding of how local economies and tourism are doing. I have extensive knowledge of:

  • InnQuest’s roomMaster 2000
  • Northwind’s Maestro
  • MSI Solution’s NovaPlus
  • DSC
  • SynXis RedX CRS
  • MyBestWestern
  • InnLink’s ResMatrix CRS

If you have any questions, by all means, use the contact form or email me directly at jamesm@foursidesconsulting.com

Check out my Resources page to help you find your own solutions if you’d prefer.

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