Fighting the Fires with Reputation Management

In this first post about reputation management, I will point out some of the causes for a minor problem to heat up and become a larger fire, and how to minimize that damage.The following example just happened this past week with one of my client’s hotels. A common issue with hotels from time to time, overbooking, quickly turned into something much more. The full review is quite lengthy, but this was the first line shared on both the Facebook wall and a TripAdvisor review: I would not recommend staying at this hotel and I am unimpressed by our treatment.

How to Minimize Damage and Fight Fire with Reputation Management

The first of a series of guest posts I have written for Rethink Hotels.

Please read it and share your thoughts.