Rapport

How to Start Using Apple Business Connect for Your Hotel

January 13, 2023January 30, 2023
General Reading, Marketing, Operations, Rapport

Apple announced yesterday Apple Business Connect, a way for business owners to control their information across Apple Maps, Wallet, Siri, Messages, and more. Business Connect allows the same amount of control as Google Business but offers more integration across all Apple devices. For hotels, it will also offer the opportunity for users to make reservations directly and see special offers for the hotel, restaurant, or other aspect of the hotel.

Hotel Review and Planning for 2020: Reputation

January 8, 2020August 24, 2022
Marketing, Rapport

New year, new hotel. Learn more about the importance of reputation management with your hotel and what you can do to prepare for 2020 fully. Tips, resources, and software solutions to assist you.

TripAdvisor Working On GuestFolio and TrustYou Competitor

March 2, 2017August 11, 2022
General Reading, Marketing, Rapport

TripAdvisor sent out a survey this week. In it, they provided mockups of a service they’re developing that will be a direct competitor to TrustYou and GuestFolio.

Live Chat For Hotel Websites

January 21, 2016
General Reading, Marketing, Operations, Rapport

Hotels around the world are starting to install live chat buttons on their websites to help their customers finish their hotel bookings. Learn more about how easy and cheap this actually is to do.

Guy Drives Through Lobby

December 17, 2015
General Reading, Rapport

Police say a man angry with his hotel bill drove his truck through the front entrance of an Alva hotel.

How to Own Your Hotel Guest

November 17, 2015August 24, 2022
General Reading, Rapport, Revenue Management

Online Travel Agencies (OTAs) have been taking ownership of the guests from hotels ever since they began operation. TripAdvisor is now joining them with their TripAdvisor Connect services. Letting OTAs have ownership of the guest increases the hotel’s costs and decreases guest loyalty. What can hotels do to combat this and regain ownership of their guests?

Connect with Guests Better By Using A Hotel Concierge System: GuestFolio or CheckMate

November 6, 2015July 17, 2023
General Reading, Marketing, Rapport

Hotels now have software solutions to help bridge the gap to make them more competitive with the newer startups like AirBnB. The two best options that I have found are: GuestFolio and CheckMate. Two services that offer similar functionality, but in different styles.

How Hotels Can Hack Their RevPAR to Improve Revenues

October 29, 2015July 17, 2023
Marketing, Operations, Rapport, Revenue Management

A revenue culture spans the teams responsible for driving your hotel’s bottom line. Revenue management, marketing, e-commerce, and sales share revenue considerations at every level of their strategy.

Improving Your Hotel Rank on TripAdvisor

September 15, 2015August 26, 2022
Marketing, Rapport

Patrick Landman wrote a short list of ways to Improve your Hotel Review Score and Ranking on TripAdvisor which highlights a few points to consider when developing your marketing plan. He left out a few tools that can be used by hospitality professionals that will help drive your score and ranking up in significant ways.

The Power of Video Marketing for Hotels: Why You Need It

August 29, 2012July 17, 2023
Marketing, Operations, Rapport

I recommend all owners at least explore the possibility of having a vacation rental video in their marketing portfolio. Please, whatever you do, don’t invest in one of those slideshows that has photos whizzing in from outer space or messages disintegrating into mist. A slideshow… Read More »The Power of Video Marketing for Hotels: Why You Need It