TripAdvisor Working On GuestFolio and TrustYou Competitor
TripAdvisor sent out a survey this week. In it, they provided mockups of a service they’re developing that will be a direct competitor to TrustYou and GuestFolio.
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How to Own Your Hotel Guest
Online Travel Agencies (OTAs) have been taking ownership of the guests from hotels ever since they began operation. TripAdvisor is now joining them with their TripAdvisor Connect services. Letting OTAs have ownership of the guest increases the hotel’s costs and decreases guest loyalty. What can hotels do to combat this and regain ownership of their guests?