Live Chat For Hotel Websites
Hotels around the world are starting to install live chat buttons on their websites to help their customers finish their hotel bookings. Learn more about how easy and cheap this actually is to do.
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The Power of Video Marketing for Hotels: Why You Need It
I recommend all owners at least explore the possibility of having a vacation rental video in their marketing portfolio. Please, whatever you do, don’t invest in one of those slideshows that has photos whizzing in from outer space or messages disintegrating into mist. A slideshow… Read More »The Power of Video Marketing for Hotels: Why You Need It
Nothing They Could Do
I told the front desk person that she was overcharging me, and she disagreed and said there was nothing she could do. That is a snippet of an email received by a client’s Front Desk team this morning. It contains the four words a guest/customer… Read More »Nothing They Could Do
Waking the Dragon: Preparing Hotels for China’s Outbound Tourism
More than a million Chinese visited the U.S. in 2011, contributing more than $5.7 billion to the U.S. economy. That’s up 36 percent from 2010, according to the Department of Commerce. By 2016, that figure is expected to reach 2.6 million Chinese. – Meghan Barr,… Read More »Waking the Dragon: Preparing Hotels for China’s Outbound Tourism
Fighting the Fires with Reputation Management
In this first post about reputation management, I will point out some of the causes for a minor problem to heat up and become a larger fire, and how to minimize that damage.The following example just happened this past week with one of my client’s hotels.… Read More »Fighting the Fires with Reputation Management
The Importance of Ambiance in a Hotel or Bed and Breakfast
They’re cheap, and anyone can stay there. As a result they house some of the oddest of the oddballs who keep LA interesting. The Ukranian screen writer, the crack addicted spiderman, the ingenue from South Dakota, the faded hair metal bassist, the Brits on a… Read More »The Importance of Ambiance in a Hotel or Bed and Breakfast
The Guest Vortex
I was logging into the portal site for the main CRS I work with, InnLink when I noticed a video they had on their main page to promote the company. During the video, there is a sequence where they cover the relationship of a potential… Read More »The Guest Vortex
Aligning with Your Guest’s Needs
The more features you add to a product, the more it dilutes the core reason for a product’s existence and confuses people. Marco Arment, Build and Analyze Show #68 Marco Arment is the creator of Instapaper, an online and mobile application for reading online articles… Read More »Aligning with Your Guest’s Needs
First Impressions Mean Everything, Especially on TripAdvisor
I was listening to a video of one of my favourite (and sassiest) writers online, Ashley Ambirge, talking about how all the marketing in the world doesn’t matter if the website is crap. First impressions are especially important in the hospitality industry since the time… Read More »First Impressions Mean Everything, Especially on TripAdvisor
Why It Is Important To Stay Organized With Your Hotel Using A CRM
Guest relations have always been an important part of the hospitality industry, but it is extremely important as the size of the operation scales down to the smaller bed and breakfasts, and motels. Larger hotels use expensive computer systems to keep track of their guests… Read More »Why It Is Important To Stay Organized With Your Hotel Using A CRM