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How to Own Your Hotel Guest

Online Travel Agencies (OTAs) have been taking ownership of the guests from hotels ever since they began operation. TripAdvisor is now joining them with their TripAdvisor Connect services. Letting OTAs have ownership of the guest increases the hotel’s costs and decreases guest loyalty. What can hotels do to combat this and regain ownership of their guests?

Improving Your Hotel Rank on TripAdvisor

Patrick Landman wrote a short list of ways to Improve your Hotel Review Score and Ranking on TripAdvisor which highlights a few points to consider when developing your marketing plan. He left out a few tools that can be used by hospitality professionals that will help drive your score and ranking up in significant ways. 

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