“Being a revenue manager in the hotel industry requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to these questions are more than attainable—they also illuminate a set of simple rules that every revenue manager can follow.In this book, Johan Hammer invites you behind the hotel reception desk, where he’ll explain the timeless principles he puts to practical use everyday in his position as a Revenue & Distribution Specialist.”
An introduction to revenue management in a short and concise format.
“Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, “charge the right price, to the right customer, for the right product, through the right channel, at the right time.” The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.”
This is an essential textbook that remains nearby my work desk. There is an updated version, but the information in the 1st edition is still valuable.
“In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool―all driven by the preeminence of the brand.”
A good introduction to branding in the hotel industry, written by Chekitan Dev, a professor at the well-regarded Cornell University – Hospitality Management program.
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