Ultimately, the power of the Airbnb platform is that it motivates guests to blend into communities, belong anywhere, and live like locals.
Joe Gebbia, Co-Founder of Airbnb
Vacation rentals are a booming business in this day and age, as millenials travel more and want a more social experience. Other generations prefer staying in vacation rentals as they are less restrictive than traditional hotels and can be much cheaper for families to stay in. Websites like AirBnB have become extremely popular, and allow people to pick and choose what kind of rental they would like to stay in based on their needs.
The challenge arises with the vacation rental owners in attracting those travellers to stay in their property. How do you stand out amongst the very crowded environment? To give one example, in Kelowna, BC (population 105,000), there are nearly 600 rentals being advertised on AirBnB, and some of those properties are multi-unit listings. The potential spaces to stay in dwarfs the number of hotels listed for the entire Okanagan Valley (population around 350,000) does not even have 100 listings for hotels and motels on Booking.com.
The good news is you don’t have to pay annual subscription fees for these sites to stand out. Through thoughtful writing and some simple marketing, you can really stand out and turn your vacation rental into something much more profitable. Capturing guests is the first step, and retaining them and having them return in future years is the next step.
One of our team members, James McCullough, managed a vacation rental for several summers in the highly competitive market of Kelowna, BC. Using his hospitality expertise, he took a new rental and made it profitable in one summer. Rave reviews on Airbnb in the first summer allowed it to be completely full for future summers with some returning guests. In 2022, he used that expertise to help launch HostModern, an Airbnb property management company based in Vancouver, BC, Canada.
If you would like assistance in preparing your vacation rental for the next season (summer or winter) or just to make sure your rates and current profile look great, contact us below. If you are ready to commit, you can purchase in advance and receive a 20% discount on the usual quoted rate.
Airbnb Consulting
Whether you are starting your adventure with an Airbnb vacation rental, or an experienced manager wanting an extra set of eyes, Four Sides Hospitality Consulting is here to assist you.
What to Expect
- Thorough analysis (or creation) of your Airbnb/VRBO listing
- Copywriting for the listing, and additional text for social media promotion posts
- A market analysis report using AirDNA to give you perspective on the market
- Help you choose a property management system to manage 3+ rentals and assist with setup
- Give you other ideas on how to manage your rental using Monday.com, Zapier, and more.
- Assist in the creation of a guide book or modify the current one to give guests a personalized experience
Additional services upon request and a negotiated fee.
This consultation is normally $500.00, but is available for immediate purchase at a discount. Expect results within the week after an initial discovery call or email.
Not ready to commit and have more questions? Reach out today.