ota

Capturing Direct Call Reservations

June 11, 2012August 27, 2022
Operations, Revenue Management

To conduct the test we first had our KTN mystery shopper look online at some of the most popular OTA websites. One piece of good news for the industry is that most of the time we found rate parity; the rate quoted on the phone… Read More »Capturing Direct Call Reservations

My Problem with OTAs

May 22, 2012July 17, 2023
Operations, Revenue Management

Last week, I wrote an article about how hotels hate online travel agencies (OTAs) because of the commissions charged by the sites for each and every booking; Today, I want to talk about the other major reason that hoteliers hate OTAs: the time and work… Read More »My Problem with OTAs