Smarter Revenue. Stronger Operations. Happier Guests.

At Four Sides Hospitality Consulting, we help independent hotels, motels, and vacation rentals uncover new potential — transforming everyday operations into engines of growth. From revenue management to marketing and guest experience, we bridge strategy and execution so your team can deliver measurable results without sacrificing your property’s character or independence.

Latest Posts

Rapport

Fighting the Fires with Reputation Management

In this first post about reputation management, I will point out some of the causes for a minor problem to heat up and become a larger fire, and how to minimize that damage.The following example just happened this past week with one of my client’s hotels. A common

Study Options Available in the Hospitality Industry [Guest Post]
Training

Study Options Available in the Hospitality Industry [Guest Post]

The hospitality industry is not for the faint hearted but it can offer interesting and rewarding careers for those with the right disposition. A harsh reality is that the hours are long, the work is hard and you are expected to smile your way through it. The advantages are that

2 min read
Marketing

How to Get a Hotel AAA Approved and Stand Out

A property I am working with wanted to join the AAA/CAA as an approved member, and possibly advertise in the guidebook for the area. I was set with the task of finding out what the process is in order to do so. Simple enough task, right? A quick Google

4 min read
What Passbook Means For Hotels
Operations

What Passbook Means For Hotels

Apple made several big announcements on Monday at the WWDC (Worldwide Developers Conference), but one of them should be of particular interest to hoteliers. In their presentation on iOS 6 (the operating system for iPhones and iPads), they highlighted a new app called Passbook. Passbook is an application that will

2 min read
Operations

Capturing Direct Call Reservations

To conduct the test we first had our KTN mystery shopper look online at some of the most popular OTA websites. One piece of good news for the industry is that most of the time we found rate parity; the rate quoted on the phone was the same as what

1 min read
Operations

The Value of Professional Photographs for Hotel Websites

I’ve preached high-quality photos for a long time as has just about every other hotel marketer out there: so if you still use homemade shots of amateur room setups at your boutique or B&B or Inn, you’re either being a) lazy, b) stubborn, or c) cheap

1 min read
Operations

A Different Kind of Hotel

Eric Simons is a 19-year-old entrepreneur who lived for two months in the AOL HQ in Palo Alto. Simons was given a badge while participating in Imagine K12, an education incubator housed at AOL. When the program ended, Simons’s badge continued to work. So he stayed, sleeping on one

2 min read
Operations

My Problem with OTAs

Last week, I wrote an article about how hotels hate online travel agencies (OTAs) because of the commissions charged by the sites for each and every booking; Today, I want to talk about the other major reason that hoteliers hate OTAs: the time and work that it takes to manage

2 min read